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About Us
STAGGERING EATING HABITS
Intrigued by the contrasting eating habits of the Indians and other people abroad, we explored and observed lifestyle mannerisms of the people. We were quite appalled upon concluding that even after having wholesome food (with cream, butter), Indians suffer from lifestyle diseases due to overconsumption.
DEMAND VS SUPPLY GAP
An extensive Pan-India travel to meet the farmers and consumers revealed that farmers wanted to grow something different, something that could fetch them good income and the consumers were growing health-conscious. Even after the willingness of both the parties, there was a gap as the products were not available on the shelves.
THE AIR OF AWARENESS
By this time, we decided to educate the farmers about cultivating healthier crops, and maintaining them with the right manure and storage processes.
BRIDGES THE GAP
With significant experience in retail and retail automation process, By Nature - the genuine healthy food brand was born. Striving each day to achieve our vision of a healthier nation, we have launched various products across India.
THUS REACHING OUT TO
100000+
CUSTOMERS EVERY MONTH
MEET THE BY NATURE TEAM
Anand Agarwal
Founder and CEO
After being a technologist with Infosys, Accenture & RCOM, realized the potential of eCommerce business and created a eComm site for natural & organic products. Now realizing the opportunity with health food and healthy snack industry, he founded By Nature.
Anand did his B. Tech from IIT BHU and MBA from ISB, Hyderabad
Himanshu Agarwal
Founder and COO
Being a traditional retail expert, Himanshu started the eCommerce business for natural & organic products. Realizing the potential of health food industry, founded By Nature and brought the concept of to life.
Himanshu did his MBA from KJ Somaiya Management School.
Abhinav Kitroo
Biz Head - Online
After starting as software developer, Abhinav changed tracks midway and entered the online retail business. Fast-forward 2 years, he now handles the entire online aspect of By Nature and is one of the staunchest believers in its ideology of 'getting more out of life'.
Abhinav did his graduation from KJ Somaiya College of Engineering.
Probir Roy
Strategic Advisor
Probir is a serial entrepreneur and now the Co-founder of Paymate, a fast growing VC funded fintech company. Probir has held Board level positions in Public and Private Cos, and top management positions at Havas Group Co, Star TV and Department of Atomic Energy, India. Probir is Independent Director on the Board of Nazara Technologies
Chef Michael Swamy
Head Chef
As a celebrity chef, food writer & food stylist, Michael has been part of the managing team for Master Chef India, owns a few restaurants and is passionate about global and healthy cuisines. Common passion with health food, brought the chef and By Nature together.