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About Us

STAGGERING EATING HABITS

Intrigued by the contrasting eating habits of the Indians and other people abroad, we explored and observed lifestyle mannerisms of the people. We were quite appalled upon concluding that even after having wholesome food (with cream, butter), Indians suffer from lifestyle diseases due to overconsumption.

DEMAND VS SUPPLY GAP

An extensive Pan-India travel to meet the farmers and consumers revealed that farmers wanted to grow something different, something that could fetch them good income and the consumers were growing health-conscious. Even after the willingness of both the parties, there was a gap as the products were not available on the shelves.

THE AIR OF AWARENESS

By this time, we decided to educate the farmers about cultivating healthier crops, and maintaining them with the right manure and storage processes.
BRIDGES THE GAP
With significant experience in retail and retail automation process, By Nature - the genuine healthy food brand was born. Striving each day to achieve our vision of a healthier nation, we have launched various products across India.

THUS REACHING OUT TO

100000+
CUSTOMERS EVERY MONTH

MEET THE BY NATURE TEAM

Anand Agarwal

Founder and CEO

After being a technologist with Infosys, Accenture & RCOM, realized the potential of eCommerce business and created a eComm site for natural & organic products. Now realizing the opportunity with health food and healthy snack industry, he founded By Nature.

Anand did his B. Tech from IIT BHU and MBA from ISB, Hyderabad

Himanshu Agarwal

Founder and COO

Being a traditional retail expert, Himanshu started the eCommerce business for natural & organic products. Realizing the potential of health food industry, founded By Nature and brought the concept of to life.

Himanshu did his MBA from KJ Somaiya Management School.

Abhinav Kitroo

Biz Head - Online

After starting as software developer, Abhinav changed tracks midway and entered the online retail business. Fast-forward 2 years, he now handles the entire online aspect of By Nature and is one of the staunchest believers in its ideology of 'getting more out of life'.

Abhinav did his graduation from KJ Somaiya College of Engineering.

Probir Roy

Strategic Advisor

Probir is a serial entrepreneur and  now the Co-founder of Paymate, a fast growing VC funded fintech company. Probir has held Board level positions in Public and Private Cos, and top management positions at Havas Group Co, Star TV and Department of Atomic Energy, India. Probir is Independent Director on the Board of Nazara Technologies

Chef Michael Swamy

Head Chef

As a celebrity chef, food writer & food stylist, Michael has been part of the managing team for Master Chef India, owns a few restaurants and is passionate about global and healthy cuisines. Common passion with health food, brought the chef and By Nature together.