STAGGERING EATING HABITS
Intrigued by the contrasting eating habits of the Indians and other people abroad, we explored and observed lifestyle mannerisms of the people. We were quite appalled upon concluding that even after having wholesome food (with cream, butter), Indians suffer from lifestyle diseases due to overconsumption.
DEMAND VS SUPPLY GAP
An extensive Pan-India travel to meet the farmers and consumers revealed that farmers wanted to grow something different, something that could fetch them good income and the consumers were growing health-conscious. Even after the willingness of both the parties, there was a gap as the products were not available on the shelves.
THE AIR OF AWARENESS
BRIDGES THE GAP
With significant experience in retail and retail automation process, By Nature - the genuine healthy food brand was born. Striving each day to achieve our vision of a healthier nation, we have launched various products across India.
CUSTOMERS EVERY MONTH